Established in 2012 in New York, ZOO is a design adhocracy specializing in luxury and lifestyle brands with a fervent focus on sustainability and the conservancy of the future.

Founder and Creative Director, Juan Abad, has extensive experience defining and building brands for a diverse list of clients ranging from Burberry to Target, Givenchy to Bath & Body Works. He began his career with Calvin Klein, moving on to renowned publishing house Stewart, Tabori & Chang, even trying his hand at video gaming design. He has played in the worlds of fashion and beauty as Creative Director at Revlon, Chandelier and lastly, Bobbi Brown, developing and executing brand growth strategies for clients like David Yurman, Bacara Resort & Spa, Equinox, Morgans Hotel Group, CO Bigelow, and Sephora.

JR is able to transform business objectives into creative solutions. His experience is a showcase of range and variety. And though adept in the small business structure, he has also thrived and succeeded in the corporate setting handling several different national and global accounts. At his most recent position, he was responsible not only for leading a team of 40, but also overseeing other agency functions — from account management, client relations, production, accounting, and new business development.

Juan Abad believes in balance and focus, and is able to conceptualize and produce consistent, inspired communication in every platform.